[play state]

designing for play

/ What We Build

3 disciplines, 1 play loop.

simplification

gamification

lifestyle integration

disregarding the noise and fluff. starting from zero and the absolute fundamentals, honoring the essence of play. asap, s for simple.

importing the magic of play, with its frames, elements and emotions into real world everyday systems.

a world and a life that feels different than a game, is one that still needs work. we are working on it ;)

lifestyle gamification built from the pixel up. arcade rules, real systems. as simple as possible.